When choosing a theme, one of the first things to consider is how well it will work with the product you are selling. Whether you’re designing a bar that sells contemporary cocktails or a restaurant specialising in Italian cuisine, you need to think about how your theme will work with the food or drink you are selling.

Contemporary cocktails are never going to work in a traditional country pub theme, for example, so think about how you can bring the product and the design together to create a concept that really flows.
You also need to take into account the kind of clientele you’re looking for, and the price range of your product. If you’re choosing a high price point for your restaurant or bar, this needs to be reflected in the décor and design. The same goes for the kind of customers you want to attract – will it be a family venue, or somewhere for single office workers to frequent after work?
